Fictional concept based on a real retail modelIndependent value retail
AI system examples
Six fictional businesses.
Six real-world problems.
Every identity, system and scenario here is fictional. The business models, customer journeys and operational problems are grounded in reality. Nothing is presented as client work or an achieved result.
Fictional concept based on a real retail model
Fictional concept based on a real visitor modelSpecialist museum & visitor attraction
A sharper day out
Forge & Thread MuseumView system concept →
Fictional town and self-initiated conceptFictional local place marketing
A Taste of Briarley
Briarley town campaignView system concept →
Fictional concept based on a real theatre modelIndependent theatre & entertainment
Make opening night feel unmissable
Lantern House TheatreView system concept →Fictional concept based on a real bakery modelNeighbourhood bakery
Fresh content, baked in
Hearthstone BakeryView system concept →Fictional concept based on a real gym modelIndependent gym