Campaign & content
Two audience-led creative routes, a cohesive visual identity, social artwork and supporting copy.
The Common Table / fictional café campaign
Make time
for a proper
catch-up.
Two occasions. One welcoming café. A campaign concept connecting food, coffee and conversation with a clear invitation to visit.
The brief
Give the catch-up
a place to happen.
The Common Table is a fictional neighbourhood café with a simple campaign brief: give people a reason to choose it for their next catch-up or informal business conversation.
The creative puts the occasion first. Warm photography, a recognisable café identity and two distinct invitations carry through from the social post to the customer website.
The Common Table / two finished creative routes
Same welcome.
A different reason to visit.
An illustrative café identity in warm ivory and forest green. Each campaign gives a different audience a reason to visit, then follows through with a relevant next step.
Finished concept artwork · Fictional café · AI-generated imagery
The creative approach
Give the catch-up a place.
Speak to friends who keep meaning to meet. Lead with the conversation and the welcome, with coffee and food making the invitation tangible.
- A finished portrait social creative.
- A short sample post and a follow-up variation.
- A matching visit page with a clear enquiry route.
See a second post
The Common Table / short videos
Ten seconds
at the counter.
A flat white poured, then a regular’s coffee handed across the counter. Filmed the way a phone would film it. Short vertical clips like these sit on a café’s Google Business Profile, Instagram and TikTok, and give people a better feel for the place than a still photograph can.
- ShapeVertical, shaped for a phone screen
- Length10 seconds each, with sound
- Made forGoogle Business Profile, Instagram Reels, TikTok and YouTube Shorts
Fictional café · AI-generated video · No real staff or customers
The café website
The same invitation.
From post to page.
Each campaign leads to a customer page with matching wording, food and visit information, and a simple way to ask about a table.
Explore the two versions of The Common Table’s website.
01A reason to visit
A campaign built around an occasion people recognise.
02A consistent experience
The same message and visual identity on the customer page.
03A clear next step
An enquiry that gives the café team the details they need to respond.
What VSL brings together
The creative.
And what happens next.
Customer website
A matching landing page for each campaign, with practical visit information and a focused enquiry route.
Enquiry handling
A structured request that helps the team understand the occasion, group size and preferred time before confirming arrangements.
The aim is to turn relevant attention into suitable visits. For a live campaign, we would assess enquiries, confirmed visits and their value to the café—not just clicks.
Fictional portfolio concept. The artwork and customer pages demonstrate the approach; no client results are claimed.
Find your own starting point
What would this
look like in your café?
Take the free opportunity check to get a practical starting point for your business, or bring one specific problem to a conversation.