Campaign & content
A distinct visual identity, finished social artwork and two posts built around one occasion.
The Oak & Ember / fictional pub campaign
Make Sunday
a proper occasion.
Turn a Sunday roast into an invitation to gather. The campaign connects appetising food imagery with a clear Sunday lunch page and table enquiry.
The brief
Give Sunday a place in the diary.
Lead with a recognisable weekly occasion and food people can picture sharing. The next step keeps the same Sunday promise and asks only what the pub needs to start arranging a table.
The finished campaign
A proper roast.
A proper Sunday.
Fictional brand · AI-generated photography
A reason to respond
Give Sunday a place in the diary.
Turn a Sunday roast into an invitation to gather. The campaign connects appetising food imagery with a clear Sunday lunch page and table enquiry.
Sample social post
A proper roast. A little more gravy. No argument about who is washing up. Bring your people together for Sunday lunch at The Oak & Ember. Ask us about a table and make the weekend end well.
Suggested button: Plan Sunday lunch
Open the customer page ↗See a second post
Leave a little room in your Sunday. Roast potatoes, seasonal sides and time around the table with your favourite people. Sunday lunch at The Oak & Ember — ask about your preferred sitting.
Ready to adapt as a social post or paid social creative. Any live offer, menu or availability would be agreed with the business.
The Oak & Ember / short videos
A proper pint.
A proper Sunday.
The pint pulled and set down on the bar towel, then Sunday lunch on the table with the gravy going on. Filmed the way a phone would film it: ten seconds each that has someone thinking about the pub before the weekend.
- ShapeVertical, shaped for a phone screen
- Length10 seconds each, with sound
- Made forGoogle Business Profile, Instagram Reels, TikTok and YouTube Shorts
Fictional pub · AI-generated video · No real staff or customers
The pub website
The invitation
continues here.
Golden roast potatoes. A Yorkshire worth making room for. Your favourite people around the table. Settle in for the part of Sunday everyone can agree on.
Explore the pub website ↗01A recognisable occasion
The photograph and wording give the customer a reason to stop.
02A matching customer page
The same identity, relevant menu ideas and practical information.
03An enquiry the team can act on
A few useful choices start the conversation, with confirmation left to the venue.
What VSL brings together
From a good idea
to a useful enquiry.
Customer experience
A matching website with a focused enquiry route and the right information before someone gets in touch.
A reason to return
A new Sunday menu invitation sent only to guests who have asked to receive updates.
For a live campaign, we would measure: Sunday table enquiries, confirmed covers, service capacity and repeat visits.
Fictional portfolio concept. No client results are claimed. The customer page is a demonstration, with no live orders or reservations.
Your business, your campaign
What could this
look like for you?
Tell us about your customers, the occasion you want to promote and what happens after someone enquires.