@font-face{font-family:VSLDisplay;src:local("Impact")}.hospitalityShell *{box-sizing:border-box}.hospitalityShell{scroll-behavior:smooth}.hospitalityShell{margin:0;color:#171a17;background:#f7f4ed;font:16px/1.6 Arial,sans-serif}.hospitalityShell a{color:inherit}.hospitalityShell img{display:block;width:100%;object-fit:cover}.hospitalityShell button,.hospitalityShell input,.hospitalityShell select{font:inherit}.hospitalityShell button,.hospitalityShell a{-webkit-tap-highlight-color:transparent}.hospitalityShell a:focus-visible,.hospitalityShell button:focus-visible,.hospitalityShell input:focus-visible,.hospitalityShell select:focus-visible,.hospitalityShell summary:focus-visible{outline:3px solid #af1421;outline-offset:5px}.hospitalityShell h1,.hospitalityShell h2,.hospitalityShell h3,.hospitalityShell p{margin-top:0}.hospitalityShell h1,.hospitalityShell h2,.hospitalityShell h3{font-family:VSLDisplay,"Arial Narrow",Arial,sans-serif;font-weight:400;line-height:1.04;letter-spacing:-.025em}.hospitalityShell h1{font-size:clamp(3.5rem,5.5vw,6.5rem);margin-bottom:27px}.hospitalityShell h2{font-size:clamp(2.8rem,4vw,4.7rem);margin-bottom:24px}.hospitalityShell h3{font-size:2rem;margin-bottom:12px}.hospitalityShell p{max-width:65ch}.hospitalityShell .skip{position:absolute;left:20px;top:-100px;z-index:100;background:white;padding:14px}.hospitalityShell .skip:focus{top:10px}.hospitalityShell .header{display:flex;justify-content:space-between;align-items:center;padding:20px 5%;gap:25px;border-bottom:1px solid #dedbd2}.hospitalityShell .logo{display:inline-flex;align-items:center;gap:10px;text-decoration:none;font-family:VSLDisplay,Impact,sans-serif;font-size:30px;white-space:nowrap;line-height:1}.hospitalityShell .logo svg{width:36px;height:32px}.hospitalityShell .nav{display:flex;align-items:center;gap:28px;font-size:14px}.hospitalityShell .nav a{text-decoration:none}.hospitalityShell .nav a:hover{text-decoration:underline;text-underline-offset:5px}.hospitalityShell .button{display:inline-flex;align-items:center;justify-content:center;gap:24px;padding:16px 22px;border:1px solid transparent;background:#d91524;color:white;text-decoration:none;font-weight:bold;font-size:14px;cursor:pointer;min-height:48px}.hospitalityShell .button:hover{background:#b70d1b}.hospitalityShell .link{display:inline-block;text-underline-offset:7px;font-size:14px}.hospitalityShell .menu{display:none}.hospitalityShell .hero{display:grid;grid-template-columns:1fr 1.05fr;background:#101412;color:#fff}.hospitalityShell .heroCopy{padding:70px 10% 70px 10%;align-self:center}.hospitalityShell .eyebrow{font-size:11px;font-weight:bold;text-transform:uppercase;letter-spacing:.16em;line-height:1.6;margin-bottom:24px}.hospitalityShell .red{color:#b91321}.hospitalityShell .heroCopy>p:not(.eyebrow){color:#d6d7d1;font-size:18px}.hospitalityShell .heroPhoto{position:relative;min-height:620px}.hospitalityShell .heroPhoto img{height:100%;position:absolute;inset:0}.hospitalityShell .heroPhoto figcaption{position:absolute;bottom:0;left:0;right:0;padding:40px 28px 22px;background:linear-gradient(transparent,#0009);font-size:13px}.hospitalityShell .heroPhoto{margin:0}.hospitalityShell .actions{display:flex;align-items:center;flex-wrap:wrap;gap:22px;margin-top:30px}.hospitalityShell .sectors{display:flex;justify-content:center;gap:0;padding:25px 5%;border-bottom:1px solid #dedbd2}.hospitalityShell .sectors span{padding:0 5%;border-right:1px solid #c9c7c1;white-space:nowrap}.hospitalityShell .sectors span:last-child{border:0}.hospitalityShell .section{padding:85px 6%;max-width:1600px;margin:auto}.hospitalityShell .three{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:45px}.hospitalityShell .three article{border-top:1px solid #bcbdb4;padding-top:22px}.hospitalityShell .number{color:#bd1321;font-family:VSLDisplay,Impact,sans-serif;font-size:25px;display:block;margin-bottom:15px}.hospitalityShell .muted{color:#555d56}.hospitalityShell .examples{background:#fffdf8}.hospitalityShell .sectionHeading{display:flex;justify-content:space-between;align-items:end;gap:30px;margin-bottom:35px}.hospitalityShell .sectionHeading h2{margin:0}.hospitalityShell .exampleGrid{display:grid;grid-template-columns:1.25fr 1fr;gap:32px}.hospitalityShell .exampleCard{color:inherit;text-decoration:none}.hospitalityShell .exampleCard img{height:330px}.hospitalityShell .exampleCard h3{margin:20px 0 8px}.hospitalityShell .exampleCard p{margin:0 0 14px}.hospitalityShell .badge{display:inline-block;font-size:10px;text-transform:uppercase;letter-spacing:.1em;font-weight:bold;margin-top:12px;color:#a80e1b}.hospitalityShell .workbook{display:grid;grid-template-columns:.8fr 1.2fr;gap:9%;align-items:center;background:#eee8dc}.hospitalityShell .book{background:#131a16;color:#f9f5ec;min-height:440px;max-width:345px;padding:32px;transform:rotate(-4deg);box-shadow:15px 22px 0 #d6cdbc;position:relative;margin:15px auto 30px}.hospitalityShell .book:after{content:"";position:absolute;top:0;left:0;bottom:0;width:9px;background:#d91524}.hospitalityShell .book .logo{font-size:23px;margin-bottom:55px}.hospitalityShell .book h3{font-size:39px}.hospitalityShell .book small{display:block;color:#c8cfc4;margin-top:30px}.hospitalityShell .book span{display:block;width:50px;height:5px;background:#ed3342;margin:30px 0}.hospitalityShell .audit{background:#111813;color:white;max-width:none;display:grid;grid-template-columns:1.3fr 1fr;gap:8%;align-items:center}.hospitalityShell .audit p{color:#d1d6cd}.hospitalityShell .steps{display:flex;justify-content:space-between;gap:12px}.hospitalityShell .steps div{border-top:1px solid #788174;padding-top:22px;flex:1}.hospitalityShell .steps b{display:block;font-family:VSLDisplay,Impact,sans-serif;font-size:22px;font-weight:400}.hospitalityShell .steps span{font-size:12px;color:#c6cec2}.hospitalityShell .about{display:grid;grid-template-columns:1fr 1fr;gap:8%;align-items:center}.hospitalityShell .footer{padding:35px 5%;display:flex;justify-content:space-between;align-items:center;gap:30px;border-top:1px solid #d3d2c8;font-size:12px}.hospitalityShell .footerLinks{display:flex;gap:18px}.hospitalityShell .preview{font-size:11px;color:#565d54;padding:14px 5%;background:#eeece5;display:flex;justify-content:space-between;gap:20px}.hospitalityShell .intro{max-width:850px}.hospitalityShell .cafeHero{background:#173f32}.hospitalityShell .cafeHero h1{font-size:clamp(3.6rem,6vw,6.8rem)}.hospitalityShell .tabs{display:flex;gap:10px;flex-wrap:wrap;margin:30px 0}.hospitalityShell .tabs button{padding:13px 18px;border:1px solid #bfc9bd;background:transparent;cursor:pointer}.hospitalityShell .tabs button[aria-pressed=true]{background:#183f32;color:white;border-color:#183f32}.hospitalityShell .campaign{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:start}.hospitalityShell .poster{position:relative;background:#173f32;color:#fff}.hospitalityShell .poster img{height:310px}.hospitalityShell .posterCopy{padding:35px}.hospitalityShell .posterCopy h3{font-size:52px}.hospitalityShell .journey{display:grid;grid-template-columns:1fr 1fr;gap:50px}.hospitalityShell .demo{background:white;border:1px solid #d8dbd2;padding:28px}.hospitalityShell .demo label{display:block;font-size:13px;margin:18px 0 7px;font-weight:bold}.hospitalityShell .demo select{width:100%;padding:12px;border:1px solid #b7bfb2;background:#fcfbf7}.hospitalityShell .demo .button{margin-top:20px}.hospitalityShell .result{border-left:3px solid #173f32;padding:16px 20px;background:#eef3e9;margin-top:22px}.hospitalityShell .result p:last-child{margin-bottom:0}.hospitalityShell .result[hidden]{display:none}.hospitalityShell .flow{padding:0;list-style:none;counter-reset:flow}.hospitalityShell .flow li{counter-increment:flow;border-top:1px solid #c9cfc3;padding:18px 0 18px 45px;position:relative}.hospitalityShell .flow li:before{content:"0" counter(flow);position:absolute;left:0;color:#b91321;font-weight:bold}.hospitalityShell .flow strong{display:block}.hospitalityShell .flow p{margin:4px 0 0;font-size:14px}.hospitalityShell .callout{border-left:3px solid #b91321;padding:20px 25px;background:#eee8dc}.hospitalityShell .deliverables li{margin-bottom:9px}.hospitalityShell .back{padding:22px 6%;font-size:13px}.hospitalityShell .guide{max-width:900px}.hospitalityShell .guide h3{margin-top:35px}.hospitalityShell .fine{font-size:12px;color:#5c6259}.hospitalityShell .footer .logo{font-size:25px}@media(min-width:1600px){.hospitalityShell .heroCopy{padding-left:max(10%,calc((100vw - 1400px)/2))}}@media(max-width:900px){.hospitalityShell .nav{gap:16px}.hospitalityShell .heroCopy{padding:55px 7%}.hospitalityShell .heroPhoto{min-height:570px}.hospitalityShell .section{padding:65px 5%}.hospitalityShell .three{gap:22px}.hospitalityShell .exampleCard img{height:250px}.hospitalityShell .campaign,.hospitalityShell .journey{gap:30px}.hospitalityShell .footer{flex-wrap:wrap}}@media(max-width:720px){.hospitalityShell .header{position:relative;padding:18px 5%}.hospitalityShell .logo{font-size:26px}.hospitalityShell .menu{display:block;background:transparent;border:1px solid #bdbdb2;padding:8px 13px;min-height:44px;cursor:pointer}.hospitalityShell .nav{display:none;position:absolute;top:100%;left:0;right:0;background:#f7f4ed;z-index:10;padding:24px 5%;border-bottom:1px solid #bdbdb2;align-items:stretch}.hospitalityShell .nav.open{display:flex;flex-direction:column}.hospitalityShell .nav a{padding:9px 0}.hospitalityShell .nav .button{padding:14px}.hospitalityShell .hero{grid-template-columns:1fr}.hospitalityShell .heroCopy{padding:50px 6%}.hospitalityShell .heroPhoto{min-height:320px}.hospitalityShell .heroCopy h1{font-size:58px}.hospitalityShell .heroCopy>p:not(.eyebrow){font-size:17px}.hospitalityShell .sectors{flex-wrap:wrap;row-gap:12px;font-size:13px}.hospitalityShell .sectors span{padding:0 14px}.hospitalityShell .sectors span:nth-child(2){border-right:0}.hospitalityShell .three,.hospitalityShell .exampleGrid,.hospitalityShell .workbook,.hospitalityShell .audit,.hospitalityShell .about,.hospitalityShell .campaign,.hospitalityShell .journey{grid-template-columns:1fr}.hospitalityShell .sectionHeading{align-items:start;flex-direction:column}.hospitalityShell .three{gap:25px}.hospitalityShell .exampleGrid{gap:38px}.hospitalityShell .exampleCard img{height:260px}.hospitalityShell .workbook{gap:25px}.hospitalityShell .book{min-height:380px;max-width:300px}.hospitalityShell .book .logo{margin-bottom:32px}.hospitalityShell .audit{gap:35px}.hospitalityShell .steps{gap:20px}.hospitalityShell .about{gap:15px}.hospitalityShell .footer{align-items:start;flex-direction:column;gap:18px}.hospitalityShell .preview{flex-direction:column;gap:4px}.hospitalityShell .campaign{gap:25px}.hospitalityShell .posterCopy h3{font-size:45px}.hospitalityShell .section{padding:55px 6%}.hospitalityShell h2{font-size:44px}.hospitalityShell .cafeHero h1{font-size:58px}}@media(prefers-reduced-motion:reduce){.hospitalityShell{scroll-behavior:auto}}@media(max-width:400px){.hospitalityShell .book{width:calc(100% - 24px);transform:none;padding:26px;min-width:0}.hospitalityShell .heroCopy h1,.hospitalityShell .cafeHero h1{font-size:50px}.hospitalityShell .steps{gap:10px}.hospitalityShell .steps b{font-size:19px}.hospitalityShell .actions .button{max-width:100%;gap:12px}.hospitalityShell .section>*{min-width:0}}

.hospitalityShell .checkWrap{max-width:1000px}.hospitalityShell .checkWrap h1{font-size:clamp(44px,5vw,68px)}.hospitalityShell #opportunity-form{background:#fffdf8;border:1px solid #d6d5c9;padding:32px;margin-top:35px}.hospitalityShell .checkProgress{display:flex;align-items:center;gap:24px;font-size:12px;color:#565d54;margin-bottom:30px}.hospitalityShell .checkProgress progress{flex:1;accent-color:#173f32;height:8px}.hospitalityShell .checkWrap fieldset{border:0;margin:0;padding:0;min-width:0}.hospitalityShell .checkWrap legend{font-family:VSLDisplay,Impact,sans-serif;font-size:32px;line-height:1.15;margin-bottom:12px;max-width:100%}.hospitalityShell .choices{display:grid;gap:10px;margin-top:22px}.hospitalityShell .choice{display:flex;align-items:center;gap:12px;padding:15px;border:1px solid #c5cabe;cursor:pointer;line-height:1.4}.hospitalityShell .choice:has(input:checked){border-color:#173f32;background:#edf2e7}.hospitalityShell .choice input{width:18px;height:18px;accent-color:#173f32;flex-shrink:0}.hospitalityShell .backButton{border:0;background:none;cursor:pointer;padding:12px}.hospitalityShell #check-error{color:#af1421;margin:12px 0 0}.hospitalityShell .checkWrap [hidden]{display:none!important}.hospitalityShell .resultCard{background:#fffdf8;padding:30px;border:1px solid #d2d5c9;margin:24px 0}.hospitalityShell .resultCard h3{font-size:30px}.hospitalityShell .resultCard h4{margin:24px 0 6px;font-size:15px}.hospitalityShell .resultCard p{margin-bottom:12px}.hospitalityShell .answerSummary{border-top:1px solid #d2d5c9;padding-top:20px}.hospitalityShell .answerSummary summary{cursor:pointer;font-weight:bold}.hospitalityShell .answerSummary dl{display:grid;grid-template-columns:1fr 1fr;gap:12px;font-size:14px}.hospitalityShell .answerSummary dt{font-weight:bold}.hospitalityShell .answerSummary dd{margin:0}.hospitalityShell .resultNote{background:#eaeedf;padding:20px;border-left:3px solid #173f32}.hospitalityShell #check-results:focus,.hospitalityShell #question:focus{outline:none}.hospitalityShell #results-title{font-size:clamp(38px,4vw,54px)}@media(max-width:600px){.hospitalityShell #opportunity-form,.hospitalityShell .resultCard{padding:22px}.hospitalityShell .answerSummary dl{grid-template-columns:1fr}.hospitalityShell .answerSummary dd{margin-bottom:12px}.hospitalityShell .checkWrap legend{font-size:27px}}@media print{.hospitalityShell .header,.hospitalityShell .footer,.hospitalityShell .preview,.hospitalityShell .back,.hospitalityShell #check-intro,.hospitalityShell .noPrint{display:none!important}.hospitalityShell .checkWrap{padding:0;max-width:none}.hospitalityShell{background:white;color:black}.hospitalityShell .resultCard{break-inside:avoid;padding:15px;border-color:#aaa}.hospitalityShell h2,.hospitalityShell h3,.hospitalityShell h4{break-after:avoid}.hospitalityShell #check-results[hidden]{display:block!important}.hospitalityShell .answerSummary details{display:block}.hospitalityShell .checkWrap{font-size:11pt}.hospitalityShell a{color:black}.hospitalityShell .resultNote{background:white}}
.hospitalityShell #email-gate{margin-top:30px}.hospitalityShell #email-form{background:#fffdf8;border:1px solid #d2d5c9;padding:30px}.hospitalityShell .emailLabel{display:block;font-weight:bold;margin-bottom:10px}.hospitalityShell #lead-email{display:block;width:100%;padding:14px;border:1px solid #a5ada0;font:inherit;min-height:48px;margin-bottom:14px}.hospitalityShell .marketingChoice{font-size:14px;align-items:start;margin-top:24px}.hospitalityShell #delivery-error{color:#af1421}.hospitalityShell button:disabled{opacity:.65;cursor:wait}@media print{.hospitalityShell #email-gate{display:none!important}.hospitalityShell #check-results[hidden]{display:none!important}}
.hospitalityShell .finishedCampaign{grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:start}.hospitalityShell .creativeFigure{margin:0}.hospitalityShell .creativeFigure img{width:100%;height:auto;object-fit:contain;background:#eee9df}.hospitalityShell .creativeFigure figcaption{margin:14px 0;font-weight:bold;line-height:1.6}.hospitalityShell .creativeFigure figcaption small{font-weight:normal;color:#5a6157}.hospitalityShell .samplePost{background:#f0ebe0;border-left:3px solid #173f32;padding:26px;margin:28px 0}.hospitalityShell .samplePost .eyebrow{margin-bottom:15px}.hospitalityShell .captionVariation{margin:22px 0}.hospitalityShell .captionVariation summary{cursor:pointer;font-weight:bold}.hospitalityShell .captionVariation p{margin-top:16px}.hospitalityShell .campaignBridge{display:grid;grid-template-columns:1fr 1fr;gap:65px;background:#eae5d9}.hospitalityShell .journeyStrip{display:grid;gap:20px}.hospitalityShell .journeyStrip>div{padding:20px 0;border-top:1px solid #b8beaf}.hospitalityShell .journeyStrip span{color:#b51120;margin-right:20px;font-weight:bold}.hospitalityShell .journeyStrip strong{font-size:18px}.hospitalityShell .journeyStrip p{margin:8px 0 0 43px;color:#555d56}@media(max-width:720px){.hospitalityShell .finishedCampaign,.hospitalityShell .campaignBridge{grid-template-columns:1fr}.hospitalityShell .campaignBridge{gap:25px}.hospitalityShell .samplePost{padding:22px}.hospitalityShell .creativeFigure{max-width:100%}}
.hospitalityShell .exampleGrid{grid-template-columns:1fr 1fr;row-gap:45px}.hospitalityShell .exampleCard img{object-fit:cover}@media(max-width:720px){.hospitalityShell .exampleGrid{grid-template-columns:1fr}}

.hospitalityShell{display:block;color:#171a17;background:#f7f4ed;font:16px/1.6 Arial,sans-serif}.hospitalityShell h1,.hospitalityShell h2,.hospitalityShell h3{text-transform:none;font-style:normal}.hospitalityShell .header{position:relative;top:auto;left:auto;width:auto;background:#f7f4ed;color:#171a17}.hospitalityShell .hero{padding:0;min-height:0;overflow:visible}.hospitalityShell .hero h1{max-width:none;letter-spacing:-.025em;line-height:1.04}.hospitalityShell .heroCopy{z-index:auto}.hospitalityShell .logo{color:#171a17}.hospitalityShell .footer{background:#f7f4ed;color:#171a17}.hospitalityShell .footerLinks{display:flex;text-transform:none;font-size:12px;font-weight:400}.hospitalityShell .about p{font-size:16px}.hospitalityShell .link{text-decoration:underline}.hospitalityShell .section h2{letter-spacing:-.025em;line-height:1.04}.hospitalityShell .nav a{color:#171a17}.hospitalityShell .nav .button{color:#fff}@media(max-width:850px) and (min-width:721px){.hospitalityShell .header .nav{display:flex}}

/* Journal and News joined the header: seven links plus the button need tighter spacing before the burger menu takes over at 720px. */
@media(max-width:900px) and (min-width:721px){.hospitalityShell .header .nav{gap:11px;font-size:13px}}